The Evolution of Referral Marketing: From Word-of-Mouth to Digital
Introduction:
Referral marketing, also known as word-of-mouth marketing, has been a fundamental aspect of commerce since the earliest days of human civilization. People have always relied on recommendations from friends, family, and trusted sources to inform their purchasing decisions and discover new products or services. However, with the advent of digital technology and the rise of online platforms and social media, referral marketing has undergone a profound evolution. In this comprehensive exploration, we trace the evolution of referral marketing from its origins as a purely offline phenomenon to its current digital incarnation, examining the key milestones, trends, and innovations that have shaped its trajectory.